Thunderbear° – the creative works of Thorbjørn (Thor) Kragh Thomas Liljegren
Thor Liljegren (Thorbjørn Kragh Liljegren, also known as Thor Kragh) is a creative director and copywriter based in London, working as part of a creative team at JOAN Creative and previously as Christine and Thor. Thunderbear° collects more than a decade of advertising, film, design, art direction and photography for brands including eBay, Expedia, MINI, Google Pixel, Doritos, Captain Morgan, Helly Hansen and Manchester United.
Contact: thxrbjxrn@gmail.com · Instagram · LinkedIn
Designed for Life – Suri
Suri's first ever advertising campaign. As a category disruptor, and the only toothbrush people actually want to buy, we carried the minimalist design ethos of Suri into a campaign that your crusty ol' Oral-B could never even dream of being a part of.
With Giannis Gripeos, Caleb Arredondo
Made to Travel – Expedia
We made Expedia the antidote to travel anxiety and brought travel down to earth, in little glimpses of the world and the people in it.
With Ewan McGregor, Salma Hayek, CANADA, Sam Youkilis, Magnum
You Can't Help but Say – eBay
There's a very specific kind of person who buys something on eBay and cannot stop talking about it. It's everyone.
With Tom Speers
The Unsnatchable – Joan Creative
The year is 2024 and no one in London can feel safe. The phone snatching epidemic is at its very juiciest (bad thing). So what do you do when you are a creative agency that wants to show its Londonness and love for joyful rebellion? You make a 510 gram, solid sterling silver, spiked-up phone case. Naturally.
Our little friend travelled from Chile to Japan, and enjoyed its fame across every kind of social media. Even LinkedIn, the grown-up one.
Where Clothes Move On – eBay x Love Island
Eight more or less bittersweet farewells with some more or less loveable pieces of clothing. As these played throughout a season, they were canonised into Love Island lore, as people took to TikTok to re-enact, remix and send love to one of our films, earning me my first national catchphrase.
With Maya Jama, Sam Hibbard
So Clean You Can Kiss It – Bidetlity
Bidetlity is a small silicone bidet that squirts your bum with clean water and gets all up in there with great results. The problem was that that is impossible to show on a poster. So we just found the thing that looked most like a butthole and used that instead.
A Tasty Tragedy – Doritos
This film was created for the final instalment of the Crash the Super Bowl competition for 8000 DKK. Roughly, enough for 400 avocados on 800 pieces of toast. But we were way more sensible with the budget than that.
Anyway, we made it to the semi-final, won the popular vote, got interviewed for TV and had the spot aired during the Super Bowl. In Denmark, but still... Right?
With Christoffer Boas, Jeppe Vidstrup, Jonas Frederiksen
Take a Seat – Manchester United
The best thing you can do for women's football is buy a ticket and take a seat. So we put ticket vendors all over Manchester, where one red chair sold another, for the women's derby at Old Trafford. 31,465 people came, the biggest home crowd of United's season.
Would You Rather? – Short film
A fresh couple take pillow talk too far.
With Carys Thomas Liljegren, Daniel James Boulton
Figo Incognito – Expedia
Luís Figo goes undercover in Madrid to experience a matchday the best way possible, as a fan. Run and gun filmmaking meant we shot most of the b-roll ourselves, on film.
With Luís Figo, Dan Emmerson
Sally Wanders the World – Purpose Disruptors
Do you know what's not nice? Greenwashing. Do you know what is nice? Fighting against greenwashing with gross methods.
This was banned from LinkedIn for being “offensive to good taste”. Our more or less censored response then went out, and travelled the internet organically.
With Lara Baxter, Alice Goodrich, Daniel James Boulton
Full Bellies – Meals for Midwives
During Covid, we formed a charity that took donations, to pay struggling local restaurants to cook for overworked staff in London's maternity wards. We were given free outdoor space across the city and served thousands of free hot meals.
With Lily Lucas, Mirjami Qin
Spirit Animal – Sculpture
A Christian crustacean made from real lobster. An ode to the Danish delicacy: jomfruhummer, virgin lobster.
The Safe – Captain Morgan
Undeniably proving the point that Original Spiced Gold is better than real gold, because you can drink it.
With Amber Schaefer
Big Love – MINI
Launch of MINI's global rebrand along with three new cars. Quite big.
With We Are From LA
Tested by Mountains – Helly Hansen
A short film about trust. And also about ski jackets.
With Warren Miller Entertainment
Heavy Hands – Jewellery Brand
One out of one jewellery brand. By Danish hands in London.
It's Not You, It's Me – Short film
The creator of the world's first self-love drug seems to be the last lonely person in the world.
Premiered at the Prince Charles Cinema in London.
With Laura Whitmore, Harrison Daniels, Carys Thomas Liljegren, Branwen Summers
Jeff's Cult – Onet Online News
Jeff gets ready to sacrifice his followers to a giant space fish.
With Carys Thomas Liljegren
Truth – Dead Horse
A band enjoys the fruits of the afterlife.
With Angus Steele
Spacebound Interlude – FlexLikeKev
London flees in horror as space rappers take over the city.
Better Ones – Advertising Association
A 24 hour turnaround advert, to get the kids into adverts.
With Carys Thomas Liljegren
Sunstruck – Penguin
Cover photo for Sunstruck, William Rayfet Hunter's debut novel from Penguin.
With Dominic Nazeri
Orange Press – Roskilde Festival
6 summers of photojournalism and picture editing for the Roskilde Festival newspaper, which was printed and delivered around the campsites, to a crowd of 100,000+ people with 7 editions being created from scratch for every year of the festival.
Editorial Photography – Kintzing
A library of 200+ editorial photos and videos from around the world.
With Penguin, Assouline, Die Zeit, Expedia