# Thunderbear° – Thor Liljegren

> Thunderbear° is the creative works of Thorbjørn (Thor) Kragh Thomas Liljegren, a London-based creative director and copywriter. Advertising, film, design, art direction and photography for eBay, Expedia, MINI, Google Pixel, Doritos and more.

Thorbjørn Kragh Thomas Liljegren, known as Thor Liljegren, Thor Kragh or Thor Creative, is a London-based creative director and copywriter. He works in a creative team at JOAN Creative, previously as Christine and Thor, and publishes his portfolio as Thunderbear° Creative Works.

## Contact
- Email: thxrbjxrn@gmail.com
- Instagram: https://www.instagram.com/thxrbjxrn/
- LinkedIn: https://uk.linkedin.com/in/thorbj%C3%B8rn-kragh-liljegren-66789531
- Photography licensing: https://archive.kintzing.com/photographer/thorbjorn-liljegren/

## Projects
- Designed for Life (Suri) – SURI's first ever advertising campaign. As a category disruptor, and the only toothbrush people actually want to buy, we carried the minimalist design ethos of SURI into a campaign that your crusty ol' Oral-B could never even dream of being a part of.
- Made to Travel (Expedia) – We made Expedia the antidote to travel anxiety and brought travel down to earth, in little glimpses of the world and the people in it.
- You Can't Help but Say (eBay) – There's a very specific kind of person who buys something on eBay and cannot stop talking about it. It's everyone.
- The Unsnatchable (Joan Creative) – The year is 2024 and no one in London can feel safe. The phone snatching epidemic is at its very juiciest (bad thing). So what do you do when you are a creative agency that wants to show its Londonness and love for joyful rebellion? You make a 510 gram, solid sterling silver, spiked-up phone case. Naturally. Our little friend travelled from Chile to Japan, and enjoyed its fame across every kind of social media. Even LinkedIn, the grown-up one.
- Where Clothes Move On (eBay x Love Island) – Eight more or less bittersweet farewells with some more or less loveable pieces of clothing. As these played throughout a season, they were canonised into Love Island lore, as people took to TikTok to re-enact, remix and send love to one of our films, earning me my first national catchphrase.
- So Clean You Can Kiss It (Bidetlity) – Bidetlity is a small silicone bidet that squirts your bum with clean water and gets all up in there with great results. The problem was that that is impossible to show on a poster. So we just found the thing that looked most like a butthole and used that instead.
- A Tasty Tragedy (Doritos) – This film was created for the final instalment of the Crash the Super Bowl competition for 8000 DKK. Roughly, enough for 400 avocadoes on 800 pieces. But we were way more sensible with the budget than that. Anyway, we made it to the semi-final, won the popular vote, got interviewed for TV and had the spot aired during the Super Bowl. In Denmark, but still... Right?
- Take a Seat (Manchester United) – The best thing you can do for women's football is buy a ticket and take a seat. So we put ticket vendors all over Manchester, where one red chair sold another, for the women's derby at Old Trafford. 31,465 people came, the biggest home crowd of United's season.
- Would You Rather? (Short film) – A fresh couple take pillow talk too far.
- Figo Incognito (Expedia) – Luís Figo goes undercover in Madrid to experience a matchday the best way possible, as a fan. Run and gun filmmaking meant we shot most of the b-roll ourselves, on film.
- Sally Wanders the World (Purpose Disruptors) – Do you know what's not nice? Greenwashing. Do you know what is nice? Fighting against greenwashing with gross methods. This was banned from LinkedIn for being “offensive to good taste”. Our more or less censored response then went out, and travelled the internet organically.
- Full Bellies (Meals for Midwives) – During Covid, we formed a charity that took donations, to pay struggling local restaurants to cook for overworked staff in London's maternity wards. We were given free outdoor space across the city and served thousands of free hot meals.
- Spirit Animal (Sculpture) – A christian crustacean made from real lobster. An ode to the Danish delicacy: jomfruhummer, virgin lobster.
- The Safe (Captain Morgan) – Undeniably proving the point that Original Spiced Gold is better than real gold, because you can drink it.
- Big Love (MINI) – Launch of MINI's global rebrand along with three new cars. Quite big.
- Tested by Mountains (Helly Hansen) – A short film about trust. And also about ski jackets.
- All the Feelings of Football (Google Pixel) – When Messi scored and the whole country wiped a tear, that tear was filmed on a Google Pixel. The campaign became the most effective Google has ever run across any product or brand platform.
- Heavy Hands (Jewellery Brand) – One out of one jewellery brand. By Danish hands in London.
- It's Not You, It's Me (Short film) – The creator of the world's first self-love drug seems to be the last lonely person in the world. Premiered at the Prince Charles Cinema in London.
- Jeff's Cult (Onet Online News) – Jeff gets ready to sacrifice his followers to a giant space fish.
- Truth (Dead Horse) – A band enjoys the fruits of the afterlife.
- Spacebound Interlude (FlexLikeKev) – London flees in horror as space rappers take over the city.
- Better Ones (Advertising Association) – A 24 hour turnaround advert, to get the kids into adverts.
- Sunstruck (Penguin) – Cover photo for Sunstruck, William Rayfet Hunter's debut novel from Penguin.
- Orange Press (Roskilde Festival) – 6 summers of photojournalism and picture editing for the Roskilde Festival newspaper, which was printed and delivered around the campsites, to a crowd of 100.000+ people with 7 editions being created from scratch for every year of the festival.
- Editorial Photography (Kintzing) – A library of 200+ editorial photos and videos from around the world.